Before I dive into the specifics of web design, I want to shed a little light on digital marketing. After all, a functional, clean and attractive website is a large part of digital marketing. Many digital marketing efforts include sharing the website, so it’s important that it’s a good one. Today, people are too focused on their smartphones, tablets and other mobile devices to truly notice other forms of advertising, and this is one of the MAIN reasons digital marketing is crucial. Your business or organization must go where the audience is. Let’s go over the basic fundamentals of digital marketing to start off this learning experience.
Digital Marketing 101
Whether you’re digital marketing experts or beginners, there are marketing basics you should become familiar with. First on the list would definitely be knowing your brand. Before you can go any further with promoting your business or organization digitally, you must know what it is you want to put out there. What’s your overall message? What’s your style of content? How do you want your audience to view you? This can all be delivered through your website and social media platforms. Having at least 2 or 3 social media platforms is necessary. Use them to build your brand and personally connect with your audience. If you already have an established brand in place, you can move to the next point on the list.
Next on the list is search engine optimization. Now that you have your branding, and hopefully some content or content ideas in place, it’s time to start optimizing. You’ll want people to be able to easily find the designed website, as well as the well thought out content. SEO helps your brand’s visibility. All digital marketing experts should be familiar with the ins and outs of SEO, but if you’re a beginner, here’s a short list of some of the elements that go into it:
- Keyword Research
- Meta Descriptions/Title Tags
- Link Building
- Content Creation
The last item on the list for today is staying consistent. Digital marketing is all about building and maintaining – building your brand, audience and content, while maintaining the interactions and relationships built with others. Always be on the look out for what is to come next. Follow trends and monitor competition.
There is always bound to be more information underneath than my blog posts will allow, but this is a good starting point. Stay on the lookout for the next post!
Here’s a video introducing a little bit more about web design. Once we cover the basics, we are jumping into web design, head first!