It’s no surprise that websites are often a first impression for today’s customers. Whether it’s because online shopping is on the rise or it’s because people would rather see what the company has to offer before making a trip or a phone call, many customers are making their purchasing decisions after visiting the website. There are many elements that contribute to a website’s quality, and one website doesn’t have to have it all to succeed, but it’s still important to consider every element to make the choices that best fit the company and its brand. For this post, we’re looking at homepage videos. These are growing in popularity, and I for one feel they’re an innovative and visually pleasing option. Here is one of my favorite ones:

The BP Group:

I use this example because it’s one that matches everything I mentioned above and more. It’s aesthetically pleasing, it matches The BP Group’s branding, and the size and placement is ideal for this company, being that there’s not a whole lot of information needed on the homepage.

For a preview of the video, click the link to The BP Group’s website.

The video has simplistic movement with a detailed background of the New York City skyline. This remains true to its brand, as a commercial service in the tri-state area. The wording on top further enforces that.

The contrast of the wording is another aspect I enjoy. With the black and white video and the bold, white font, the company’s description is loud and clear. The arrow at the bottom instructs the user to scroll down for more information.

If you’re looking for a way to spice up your homepage, or maybe just a new way to express your brand, try a video! Whether it’s on the simplistic side or it tells a whole story, a video has the ability to transform your homepage. Not only is it entertaining, a customized video is memorable.

Before I dive into the specifics of web design, I want to shed a little light on digital marketing. After all, a functional, clean and attractive website is a large part of digital marketing. Many digital marketing efforts include sharing the website, so it’s important that it’s a good one. Today, people are too focused on their smartphones, tablets and other mobile devices to truly notice other forms of advertising, and this is one of the MAIN reasons digital marketing is crucial. Your business or organization must go where the audience is. Let’s go over the basic fundamentals of digital marketing to start off this learning experience.

Digital Marketing 101

Whether you’re digital marketing experts or beginners, there are marketing basics you should become familiar with. First on the list would definitely be knowing your brand. Before you can go any further with promoting your business or organization digitally, you must know what it is you want to put out there. What’s your overall message? What’s your style of content? How do you want your audience to view you? This can all be delivered through your website and social media platforms. Having at least 2 or 3 social media platforms is necessary. Use them to build your brand and personally connect with your audience. If you already have an established brand in place, you can move to the next point on the list.

Next on the list is search engine optimization. Now that you have your branding, and hopefully some content or content ideas in place, it’s time to start optimizing. You’ll want people to be able to easily find the designed website, as well as the well thought out content. SEO helps your brand’s visibility. All digital marketing experts should be familiar with the ins and outs of SEO, but if you’re a beginner, here’s a short list of some of the elements that go into it:

  • Keyword Research
  • Meta Descriptions/Title Tags
  • Link Building
  • Content Creation

The last item on the list for today is staying consistent. Digital marketing is all about building and maintaining – building your brand, audience and content, while maintaining the interactions and relationships built with others. Always be on the look out for what is to come next. Follow trends and monitor competition.

There is always bound to be more information underneath than my blog posts will allow, but this is a good starting point. Stay on the lookout for the next post!

Here’s a video introducing a little bit more about web design. Once we cover the basics, we are jumping into web design, head first!